The Company Behind This Famous Japanese Snack is Now Teaching Kids to Code

August 8, 2016

Ezaki Glico, the Japanese company behind Pocky, has launched an app that teaches kids and kids-at-heart how to code.

The app is called Glicode, and it’s currently available for Android devices. An iOS version is underway, Geek said.

Glicode asks for the player’s help to move a character across obstacles. Movements are operated by commands.

Commands are digitally translated from photos of arranged Pocky sticks and other Glico snacks, such as Almond Peak chocolates and Biscuit Cream Sands.

When done right, the character successfully passes obstacles. Hurray!

Pocky is a snack brand recognized for its deliciously-coated cookie sticks. These come in different flavors, including chocolate, strawberry, matcha green tea, chocolate banana, milk chocolate and cookies and cream.

Pocky has been in Japan since the 60’s, making it an iconic figure in the country’s snack industry. Its official website notes:

“Pocky has been a part of Japanese life since 1966 and has been enjoyed by generations of families. A common sentiment amongst Pocky fans is that it brings a sense of nostalgia, inviting fond memories of times spent with friends and family while sharing a box of Pocky.”

“As the perfect anytime, anywhere snack, its stylish packaging is made for taking with you on-the-go—conveniently nestled in your pocket, in your purse, or simply in your hand.”

Since 2013, Pocky trucks have also conquered roads as part of the brand’s Share Happiness tour. These trucks have been handing out free boxes of Pocky, so watch out for one!

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