The ad depicts a totally ripped guy with sunglasses on in nothing but underwear and shoes lying on a couch in a high-rise strapped up from head to toe in stacks of $100 bills. The caption of the ad reads, “Commit to make it. Commit to losing it. #CommitToSomething.”
Their suggestively superficial ad came on a bit strong for some, but Equinox didn’t hesitate to confirm that yes, the commitment they speak of is only for lots of money and good looks.
Some did, however, observe the ad as their form of encouragement.
Only one thing is for sure with Equinox — they are definitely committed to raking in your money.