We Need to Pay Attention To What Elon Musk Did Last Week

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Last Thursday, Elon Musk unveiled the Tesla Model 3 in Los Angeles, California. It was also the day people could start reserving it for $1,000.

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Within 24 hours, Elon Musk tweeted that his company had already sold 180,000 Tesla Model 3 orders, generating a whopping $7.5 billion in sales in just one day.

Lets put this in perspective. Here are the current net worths of some of today’s well-known billionaires, according to Forbes.

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This means that Elon Musk made his company more money IN ONE DAY than any of the above people did in their WHOLE CAREERS.

giphy-2As of now, Tesla Model 3 orders has hit $14 billion in sales with roughly 325,000 orders. It has a planned released date of late 2017 with a based price of $35,000.

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But here’s the thing: What Musk unveiled last Thursday is just a prototype. The look of the final product is TBD and the release date could be push — as it has for past models.

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This means that Tesla managed to get over 300,000 people — many who waited in line for DAYS — to put down $1,000 to reserve a car with no guaranteed released date or whether the final product and price will remain the same. 

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“Not all of those reservations will convert to actual orders, of course. But even if only half of them do, 150,000 Model 3s would amount to more plug-in electric cars than General Motors, Toyota, Ford, BMW, or VW Group has sold in more than five years. Only Nissan has sold more (slightly over 200,000 as of last month).” – says Green Car Reports’ John Voelcker

We can only compare Elon Musk to another man who’s also been able to build such brand loyalty and hype.

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Well played Elon. Well played.

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