Dolce & Gabbana apologized after the luxury fashion brand released a racist ad showing an Asian model attempting to eat Italian food with chopsticks, but it was too little, too late as netizens around the world expressed their disgust.
The ad not only resulted in backlash, but the subsequent apology video from designers Domenico Dolce and Stefano Gabbana also drew criticism.
D&G has since taken down the campaign, but Diet Prada managed to post a video of the “chopsticks eating” series on their Instagram page.
Aside from being accused of racism, the brands Shanghai fashion show was canceled online stores such as Suning.com, removed all D&G items from their shelves.
Other people expressed their anger in their own unique way on social media. Check out some reactions below:
Millions of netizens boycotted the brand by recording themselves chucking their D&G products in the trash.
A woman sure showed D&G a thing or two about how Chinese people eat pizza: with their hands.
Thank U, Next
This IG user decided to hop on the “Thank U, Next” memes and speed up Ariana Grande’s catchy track while dodging oncoming D&G logos on the screen. Respect.
“Knife & Fork to eat”
A series of IG videos shared by @try2winme not only mocked the apology video of D&G, but also parodied the original ad by instructing his followers how to eat rice with a knife and fork.
Dead & Gone
User @datuk.doggo wasn’t falling for the Italian designers’ apology and decided to replace the Dolce & Gabbana logo with “Dead & Gone.”