South Korean maker of dalgona used in ‘Squid Game’ has since seen his sales more than double

October 4, 2021

A dalgona seller in Seoul has found massive fame after providing Netflix with 700 sweet treats for the third episode of “Squid Game.”

Booming business: An Yong-hui, 37, has been selling dalgona candies in a university district for eight years, reported Reuters.

The thin toffee-like candy — made of brown sugar, corn syrup and a little bit of baking soda — is a Korean street snack that was first created during the Korean War (1950–1953), according to Pinkvilla. The treat became popular in South Korea in the ’70s and ’80s.
In June 2020, An and his team reportedly used 15 kilograms (33 pounds) of sugar to make the props for the third episode of “Squid Game” titled “The Man With The Umbrella.”
In this “Squid Game” episode, participants needed to use a needle to cut out the shapes etched on the brittle delicacy without breaking them. Failure to do so results in a player’s immediate death.
An said he hasn’t been able to go home in a week as his business tries to meet the sudden surge of orders. He claims his business now makes more than 500 orders of dalgona a day, more than his usual 200 before “Squid Game” was released worldwide on Netflix in September.

The challenge: While An’s dalgona sells for 2,000 won (approximately $1.68) apiece, customers can get one for free if they can remove the shapes without breaking the treat — much like the “Squid Game” challenge but without the fear of dying.

Some social media users have posted videos online of themselves attempting the dalgona candy challenge, Delish reported.

Featured Image via Watch Right now

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