TT
TOP TOY
Culture surface · Retail
MINISO's blind-box chain is its bet on China's collectible-toy boom, chasing Pop Mart with a broader, cheaper assortment — revenue jumped 45% in 2024 and MINISO is now spinning it toward a Hong Kong IPO.
By the numbers
In the news
Why these adults are suddenly obsessed with a kids toy from the late ’90sCNN · Jun 24, 2026This Japanese toy is getting parts of Asia spinningCNN · Jun 18, 2026Toy Industry 2026: Holiday Shopping, Tariffs & Top Toy TrendsModern Ghana · Jul 9, 2026‘Supergirl’ Flies to Solid Box Office Start But Can’t Top ‘Toy Story 5’Moviefone · Jun 28, 202612 Parents’ Best Toy Award Winners Are Up to 50% Off for Prime Day—All Under $40Parents · Jun 24, 2026Chinese brands bring a new buzz to Times SquareChina Daily · Jun 20, 2026
The company behind TOP TOY
MinisoNYSE:MNSO · Miniso turned character-IP collabs and blind-box impulse buys into a global store network — Sanrio, Disney, and Chiikawa merch you didn't plan to buy, plus its own TOP TOY chain.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 4
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