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Pop Mart
Consumer · HKEX 9992
Pop Mart turned blind-box designer toys into a global craze — Labubu queues, resale markups, and sold-out drops from Bangkok to Los Angeles.
Pop Mart is an IP company in a toy-maker's costume: own the characters (Labubu, Molly), control scarcity through blind boxes, and let fandom do the marketing.
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Culture surfaces · 9
In the news
Labubu Gets a World Cup Makeover With Pop Mart’s New FIFA CollectionVariety · Jun 30, 2026Short sellers keep betting against Pop Mart — even though it's been a losing tradeCNBC · Jun 30, 2026POP MART debuts first-ever DIMOO themed pop-up store in PHLBusinessMirror · Jul 25, 2026Pop Mart opens first-ever Dimoo-themed pop-up store in PHABS-CBN · Jul 25, 2026Pop Mart opened the much-anticipated Dimoo World X Pixar Pop-up Store, the first in the Philippines, which will be open until September 23 on the ground floor of Glorietta. See comfacebook.com · Jul 24, 2026The Monsters in Christopher Nolan's 'The Odyssey', ExplainedComplex · Jul 23, 2026
How Pop Mart makes money
Designs and licenses proprietary toy IP, sold as blind boxes through owned stores, roboshops, and online — high-margin, repeat collecting.
Proprietary IP toys — Labubu/The Monsters, Molly, Skullpanda and other in-house artists
Retail + roboshops — Owned stores and vending machines across Asia and the West
Licensing & Pop Land — Collabs, apparel, and the Beijing theme park
By the numbers