RV
Red Velvet
Artist · K-pop
A decade after debut, Red Velvet remains SM's most conceptually experimental girl group — their signature 'Red' pop and 'Velvet' R&B split lets them chase both viral hooks and critical prestige, a durability advantage as newer acts churn.
By the numbers
In the news
Red Velvet ready for full-group return with sold-out concertsAju Press · Jul 16, 2026Red Velvet adds fan-con date ahead of full-group comeback in Korea - CHOSUNBIZChosunbiz · Jul 8, 2026Red Velvet returns with summer mini album 'Velvet Summer' on Aug 3 - CHOSUNBIZChosunbiz · Jul 6, 2026Red Velvet sets August return, ending 2-year wait for full group comebackThe Korea Times · Jun 16, 2026Girl group Red Velvet to return with new album, fan concert in AugustKorea JoongAng Daily · Jun 15, 2026Red Velvet to return in August: reportThe Korea Herald · Jun 11, 2026
The company behind Red Velvet
SM EntertainmentKOSDAQ:041510 · SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 7
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