EX
EXO
Artist · K-pop
EXO's XOXO ended a 12-year drought in Korea's collapsing physical-album market and effectively rebooted the million-seller as a business model -- the single release that proved fandom could resurrect CD sales in the streaming age.
By the numbers
In the news
Exo Rally Championship Review: Sci-Fi Racer That's Fun, But HardKotaku · Jun 11, 2026[ACON2026] CLOSE YOUR EYES, 'EXO-' Cover Stage On-site [Video]starnewskorea.com · Jul 25, 2026Exo back in Singapore after 7 years, siblings fly over from Texas for concerts, Entertainment NewsAsiaOne · Jul 25, 2026Novelty and nostalgia at K-pop boy band Exo’s first Singapore concert in seven yearsThe Straits Times · Jul 25, 2026Hasbro Cuts Gaming Ambitions After $56M Loss But Keeps Warlock and Exogames.gg · Jul 24, 2026Denver Nuggets (EXO) @ Charlotte Hornets (TD24) OddsFanDuel Sportsbook · Jul 24, 2026
The company behind EXO
SM EntertainmentKOSDAQ:041510 · SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 7
Related companies