Little Twin Stars

Character · Consumer

Little Twin Stars is Sanrio's dreamy pastel workhorse: a 1970s duo that stays top-10 relevant, feeding the celestial-aesthetic merch that keeps the kawaii economy humming.

By the numbers

10th place2024 Sanrio Character RankingKiki and Lala rounded out the top 10, sustaining a five-decade run as a reliable Sanrio licensing property.

In the news

SEIKO x Sanrio's Little Twin Stars Celebrate 50th Anniversary with Adorable Limited-Edition Watch!玩具人 TOY PEOPLE · Jul 1, 2026

The company behind Little Twin Stars

SanrioTYO:8136 · Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.

How attention becomes money

1 — Discover the surface

2 — Use the platform repeatedly

3 — Follow the community or creator loop

4 — Spend, subscribe, or transact

5 — Keep coming back

Label-mates · 10

Hello Kittyglobal icon My Melodysweet rabbit friend Kuromirebellious rival Cinnamorollfloating puppy Pompompuringolden retriever Gudetamalazy egg Aggretsukooffice burnout Badtz-Marumischief penguin Pochaccoplayful pup Keroppipond frog

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