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Labubu (The Monsters)
Culture surface · Consumer
Labubu is a case study in how a single character can eclipse a company: the The Monsters IP went from niche designer toy to nearly a quarter of Pop Mart's revenue in one year, its 726% surge fueled less by marketing spend than by a Blackpink celebrity photo and blind-box scarcity.
By the numbers
¥3.04B2024 The Monsters IP revenueThe Labubu-led line generated about 3 billion yuan (US$419M) in 2024, up 726.6% year-over-year, nearly a quarter of Pop Mart's tot375%Overseas revenue growthPop Mart's non-mainland revenue grew 375% to about 5 billion yuan (~$700M) in 2024, nearly 40% of its ~$1.8 billion total.
In the news
What Labubu fatigue? Star investor buys bigger stake in Pop MartSouth China Morning Post · Jul 13, 2026China: POP MART Labubu x World Cup co-branded Designer Toysreutersconnect.com · Jul 13, 2026Licensable picture: China: POP MART Labubu x World Cup co-branded Designer Toysreutersconnect.com · Jul 13, 2026Labubu Gets a World Cup Makeover With Pop Mart’s New FIFA CollectionVariety · Jun 30, 2026Can Pop Mart sustain the Labubu juggernaut as China sales cool?South China Morning Post · Jun 18, 2026POP MART debuts first-ever DIMOO themed pop-up store in PHLBusinessMirror · Jul 25, 2026
The company behind Labubu (The Monsters)
Pop MartHKEX:9992 · Pop Mart turned blind-box designer toys into a global craze — Labubu queues, resale markups, and sold-out drops from Bangkok to Los Angeles.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 8
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