Japanese Fashion Startup for Women With Big Boobs Becomes a Crowdfunding Sensation

Japanese Fashion Startup for Women With Big Boobs Becomes a Crowdfunding Sensation
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July 7, 2016
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Women with large busts clearly have trouble finding clothes that fit them properly.
Since posting their startup idea on the Japanese crowdfunding site EnjiNE, Heart Closet has received positive responses from an overwhelming amount of supporters. Clearly, there is a need to be filled.
The director of the brand, Mizuki Kurosawa, knows all too well. She was inspired by her own struggles to find clothes that would fit her H-cup chest.
The limited commercial options made it difficult for her to find form fitting clothes.
It is a seemingly common problem for large busted women who are presented with a minimal selection of such clothes by most retailers.
One common challenge are button ups that appear to be bursting at the bust. While larger sizes are more accommodating for larger busts, the rest of the shirt appears loose and baggy.
Designs at Heart Closet are intended to be properly fitting and flattering for women who are more top-heavy. Shirts are cut to be longer in the front to allow wearers to tuck it in and to cover their navel.
There are also inner buttons on the shirts to prevent them from flaring open and wrinkling.
The model featured in Heart Closet’s designs is Konno Anzuminami. Anzuminami, 27, is modeling the clothing in an F cup.
Kurosawa launched the project last year and has raised nearly $17,000 (1,696,900 yen) on EnjiNE.
That is more than six times Kurosawa’s modest goal of $2,977 or (300,000 yen).
h/t: Rocketnew24
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      Laura Dang

      Laura Dang is a contributor at NextShark

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