‘Crazy Rich Asians’ is Still the #1 Movie in America in Its Second Weekend
Following a successful debut, “Crazy Rich Asians” continues its impressive box office performance, adding another $25 million to its total earnings in its second weekend in theaters.
Based on studio estimates Sunday, almost as many people watched the film over the weekend as they did for its opening Friday-to-Sunday run when it generated $26.5 million (a total of $35.3 million from Wednesday to Sunday).
After easily beating the Mark Wahlberg-led action film “Mile 22” ($13.6 million) and “Billionaire Boys Club” starring Kevin Spacey ($425) last week, “Crazy Rich Asians” stayed at number one on week two, also dominating recent releases such as the controversial Melissa McCarthy-starred “The Happytime Murders” ($10.1 million) and the canine fantasy “A.X.L.” ($2.9 million).
While it is common for non-holiday releases to drop off close to 50%, the Asian-American rom-com managed to endure a mere 6% decline in ticket sales, Associated Press reports.
Warner Bros. distribution head Jeff Goldstein was quoted as saying that while Asian-American audience fell from 44% to 27% on the second weekend, the Caucasian and Hispanic viewers increased, commenting thatthe film’s “audience is broadening.”
Based on Kevin Kwan’s bestselling novel of the same name, “Crazy Rich Asians” has been propelled to the top by the early positive buzz and an eagerness by moviegoers to see a major Hollywood film led by Asian actors.
The film, which cost $30 million to make, has so far grossed $76.8 million in total.