Based on studio estimates Sunday, almost as many people watched the film over the weekend as they did for its opening Friday-to-Sunday run when it generated $26.5 million (a total of $35.3 million from Wednesday to Sunday).
After easily beating the Mark Wahlberg-led action film “Mile 22” ($13.6 million) and “Billionaire Boys Club” starring Kevin Spacey ($425) last week, “Crazy Rich Asians” stayed at number one on week two, also dominating recent releases such as the controversial Melissa McCarthy-starred “The Happytime Murders” ($10.1 million) and the canine fantasy “A.X.L.” ($2.9 million).
While it is common for non-holiday releases to drop off close to 50%, the Asian-American rom-com managed to endure a mere 6% decline in ticket sales, Associated Press reports.
Warner Bros. distribution head Jeff Goldstein was quoted as saying that while Asian-American audience fell from 44% to 27% on the second weekend, the Caucasian and Hispanic viewers increased, commenting that the film’s “audience is broadening.”
Based on Kevin Kwan’s bestselling novel of the same name, “Crazy Rich Asians” has been propelled to the top by the early positive buzz and an eagerness by moviegoers to see a major Hollywood film led by Asian actors.
The film, which cost $30 million to make, has so far grossed $76.8 million in total.
International figures, however, are not quite impressive for “Crazy Rich Asians,” which opened to 18 markets this week, generating only $6 million so far.
In Singapore, where much of the movie is set, raked in $1.8 million on 105 screens.
Meanwhile, John Cho’s thriller “Searching” is currently on its limited release, landing a $28,000 per-screen average with $250,000 in nine theaters. The film is set to expand to a wide release on Aug. 31.
Also, folks: @JohnTheCho and @aneeshchaganty’s @SearchingMovie has *blown up* with a $28K per screen average in its limited release first weekend of just 9 theaters. It goes wider next weekend—let’s send it through the roof! #SearchingMovie #GoldOpen pic.twitter.com/DXGh7NWsoi
— Jeff Yang (@originalspin) August 25, 2018
Featured Image via Instagram / jonmchu