It turns out that Asian music fans still go crazy for Coldplay, the British band considered by many in other parts of the world to be replacing Nickelback as the most hated band ever. But in Asia, 12,000 tickets for Coldplay’s “A Head Full Of Dreams” concert, which is set to happen early next year, sold out in a single hour.
According to the Strait Times, the 12,000 pre-sale tickets sold out for the band’s concert in Singapore. The pre-sale was a special offer for Citibank cardholders wherein fans abruptly booked tickets like there was some panic buying going on.
The tickets were offered exclusively via Sports Hub Tix. Ticket prices range from $78-$268, while VIP tickets cost $298. However, it was found out that scalpers started reselling tickets for 10 times its original price.
Other e-commerce sites like Viagogo and Carousell also saw the event as a window of opportunity and started listing marked-up Coldplay concert tickets, IB Times Singapore reported. Even though Sports Hub Tix listed a “4 tickets for CAT 1 per transaction” restriction, it didn’t stop resellers from taking advantage of the situation.
According to Michael Roche, managing director of concert organizer Live Nation Lushington, 80% of the pre-sale tickets were sold within 30 minutes. He also described it as “unprecedented” and recalled that the only time tickets were selling out this fast was during Michael Jackson’s “Dangerous” tour in Singapore back in 1993.
Roche also added that they are aware of the reselling of the tickets and guaranteed that they will contact these websites to take down their listings. There is also a team on the concert venue that is ready to reject people with resale tickets.
For those who missed on the pre-sale, the public sale for Coldplay’s Singapore concert will be live on Monday, November 21. There are 28,000 fresh new tickets available.
Coldplay’s Singapore concert will be held on April 1 2016 at the National Stadium. This will be their fourth Singapore show.
Top image via Flickr / Benson Kua