Chinese Shoe Company Shows How to Trick People into Clicking on Instagram Ads

The trick is simple: All they did was upload their instagram like usual to their story, but included a single strand of “hair” in the middle of the advert. The idea is that people would think it’s real and try to brush it off their phone, a gesture which would make them swipe up on redirect them to the business’ page.

The show company, named Kaiwei Ni, was exposed after Venture Capitalist Blake Robbins tweeted his finding on Twitter.

After hearing the news, Instagram released the following statement to The Verge:

While it’s no question that Kaiwei Ni’s trick could be effective, it’s questionable whether it’s good for their brand equity in the long term.