A Chinese restaurant in Montreal is enjoying a spike in orders after candid descriptions from its menu went viral on social media.
Cuisine Aunt Dai, located at 1448 Saint Mathieu St., serves dishes available in many other places but takes a unique approach by apparently “reviewing” itself before customers could.
“Comparing to our General Tao Chicken, this one is not THAT good,” owner Feigang Fei writes about their “Orange Beef” recipe. “Anyway, I’m not a big fan of North American Chinese food and it’s your call.”
Meanwhile, the description for “Sweet and Spicy Pork Strips” reads in part: “Since I have so high expectations on this dish, I am not a huge fan of our version, to be honest. But don’t get me wrong, the plate at our restaurant is very tasty too, it’s just different from those where I went to university.”
Fei, a former IT engineer, immigrated to Canada some 14 years ago. He opened Cuisine Aunt Dai in 2014.
The restaurant’s brutally honest menu stems from Fei’s frustration when early customers sent their food back uneaten. “Some customers who hadn’t tried certain dishes were surprised by the level of spice or texture,” he told The Guardian.
Since then, Fei has written frank item descriptions. For their “Mouth-Watering Chicken,” he admits that they are “not 100% satisfied with the flavor” and vows to make it better “really soon.”
“If I don’t like it, I tell people I don’t like it that much,” Fei told Global News. “Some items, I brag a little bit, but for me, it’s just natural.”
Aunt Dai is now seeing a surge in customers after creative entrepreneur Kim Belair shared some of its menu on Twitter last week.
“Aunt Dai is my favourite Chinese restaurant in Montreal, but the REAL treat is the menu, featuring extremely honest commentary from the owner.”
Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you.
Everything you see today is built by Asians, for Asians to help amplify our voices globally and support each other. However, we still face many difficulties in our industry because of our commitment to accessible and informational Asian news coverage.
We hope you consider making a contribution to NextShark so we can continue to provide you quality journalism that informs, educates, and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for supporting NextShark and our community.