Chinese Company Crushes Apple to Become the Second Largest Smartphone Brand in the World

September 8, 2017

Huawei has become the second largest smartphone brand in the world, pushing popular brand Apple down to number three.

According to the chart created by Counterpoint Research for its monthly market sales, the Chinese tech manufacturer took the lead as the second largest mobile brand in June 2017 and July 2017 — though the increase for the latter month is only by a margin.

As some may notice, the result for the month of August 2017 was not included in the graph. However, the research firm stated that the Chinese tech company is looking “strong”, giving the impression that it still remains as the second largest brand for smartphones worldwide.

“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion,” Counterpoint’s Research Director, Peter Richardson, said while speaking about the company’s development.

Despite the strong competitive development, Huawei still has a weak grasp on several parts of the world, mainly in South Asia, India, and North America. This limits the company’s potential to hold the second place and to prevent Apple from taking its original position back.

However, it seems like it won’t be long now until the Cupertino-based tech giant to do so. The Verge reported that it is likely for Apple to get back in the game this September, considering that its new iPhone model is scheduled to come out soon.

While the global sales take over of Huawei sounds remarkable, Apple’s iPhone 7 and iPhone 7 Plus still remain as the most popular smartphones worldwide. According to the research firm’s diagram, the two iPhone models are followed by the Oppo R11 and Oppo A57 in the third and fourth positions, respectively, while the Samsung Galaxy S8 sits comfortably in the fifth spot.

Interestingly enough, Huawei’s phones do not appear in the research firm’s Top 10 list of popular smartphones worldwide, despite the lead in global sales.

Featured Image via Wikimedia Commons / Petar Milošević (CC BY-SA 4.0)

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