NextSharkNextShark.com

Chinese Airline’s New High Fashion Uniforms Are Fire — But There’s One Problem…

Chinese Airline’s New High Fashion Uniforms Are Fire — But There’s One Problem…

July 10, 2017
SHARE
China-based Hainan Airlines is taking cabin crew fashion to the next level after it debuted its new uniforms last Tuesday at Paris Couture Week.
One thing we do have to point out is that the fashion ad campaign is lacking in models of color. If Kenzo managed to fly in 83 models of Asian descent during the unveiling of their 2018 spring collection in Paris, then so can Hainan Airlines.
One of the Hainan uniforms is reminiscent of the school attire worn by Harry Potter character, Fleur Delacour.
Subscribe to
NextShark's Newsletter

A daily dose of Asian America's essential stories, in under 5 minutes.

Get our collection of Asian America's most essential stories to your inbox daily for free.

Unsure? Check out our Newsletter Archive.

Designed by Laurence Xu, the fifth-generation uniforms combine elements of “classical, time-honored Oriental aesthetics and the silhouette of a modern Western suit” for repurposing the stylish traditional Chinese cheongasm dress.
The uniform also features traditional Chinese art such as cloud patterns, as well as the sea and mountains, and even the roc, a mythical bird symbolizing strength.
Hainan Airlines said in a statement:
“The 3/4 sleeves denote simplicity and just the right amount of modesty, symbolic of the cabin crew’s high level of competence. The apron is designed like a tulip-shaped dress to emphasize, in equal measure, elegance, femininity, aesthetics and practicality. The Western-style draping incorporates popular international fashion elements alongside a sense of high-quality professionalism.”
Xu and the airline apparently went through 1,000 sketches and tried out more than 100 samples of garments and accessories before settling on the final design.
“The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy,” said Xu Fei, brand director of Hainan Airlines, according to BoredPanda.
MOST READ
    HAPPENING NOW
      Khier Casino

      Khier Casino is a contributor at NextShark

      SHARE THIS ARTICLE:

      RELATED STORIES FROM NEXTSHARK

      Support
      NextShark's
      Journalism

      Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you.

      Everything you see today is built by Asians, for Asians to help amplify our voices globally and support each other. However, we still face many difficulties in our industry because of our commitment to accessible and informational Asian news coverage.

      We hope you consider making a contribution to NextShark so we can continue to provide you quality journalism that informs, educates, and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for supporting NextShark and our community.

      © 2023 NextShark, Inc. All rights reserved.