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KFC China’s dancing Psyduck toy becomes viral sensation selling for up to $200

  • In celebration of Children’s Day, KFCs in China introduced a set of three Pokémon toys to be paired with its kids’ meals.

  • The Psyduck toy, which dances along to a catchy tune, has become the center of China’s latest social media craze.

  • The Psyduck hashtag, #可达鸭, has climbed to over 135 million views. The toy itself is reselling for prices upwards of $200.

  • The toy has sparked a trend where social media users post videos of the dancing Psyduck with written messages attached to its arms.

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To the surprise of KFC China marketers, the breakout star from their line of Pokémon toys was not series mascot Pikachu, but rather the dopey-looking and perpetually migraine-stricken Psyduck.

In celebration of Children’s Day on June 1, the fast-food chain introduced a set of three Pokémon toys, two of Pikachu and one of Psyduck, to be paired with its kids’ meals in China. The Psyduck toy, which dances along to a catchy tune, has become the center of the country’s latest social media craze. The Psyduck hashtag, #可达鸭, has climbed to over 135 million views. The sold-out toy is reselling for up to $200.

The figure, which is larger than typical kids’ meal toy offerings, has sparked a trend where social media users post videos of the dancing Psyduck with written messages attached to its arms. Such sentiments range from not wanting to work to frustrations over the country’s COVID-19 policies

Even public figures like He Xiaopeng, founder of XPeng Motors, have taken to social media with Psyduck videos of their own. He’s video expressed his global chip shortage headaches with Psyduck waving a message reading “urgently seeking semiconductor chips.” 

For Chinese netizens, KFC’s dancing Psyduck is not only a toy, but a means to express themselves.

“I’ve been locked in my place for two months,” tech worker Jun Peng told Reuters, “I am so stressed that I feel as silly as the duck. However even the duck can speak out.” 

 

Feature image via Spotlight on China

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