A Chinese company has debuted a new sports clothing brand that closely resembles Under Armour.
The brand, Uncle Martian, was unveiled this week. Images circulating on social media of the launch show a strikingly similar logo to that of the American sports brand.
The new sports brand was launched by Tingfei Long Sporting Goods Co., a 25-year-old shoe manufacturer based in southern China’s Fujian province.
Uncle Martian set up their Weibo account Friday morning.
The general manager of Tingfei Long, Huang Canlong, stated in an interview with a local paper a week before the launch that the company wants to have a share of the branded shoe market in China. Uncle Martian hopes to be a competitor to U.S. brand names like New Balance and Under Armour, which are popular in China.
High-end sportswear has become a growing trend in Chinese fashion. The Baltimore-based Under Armour launched their Curry Two basketball shoe model in Beijing last year with spokesman NBA star Stephen Curry in tow.