Chipotle changed its official name on social media after BTS member Jungkook mispronounced it in a video over the weekend.
Jungkook, whose real name is Jeon Jung-kook, was filmed enjoying a meal from Chipotle after BTS’ most recent performance on “The Late Late Show With James Corden,” when he referred to the restaurant chain as “Chicotle.”The viral video was posted over the weekend to the group’s official YouTube channel BangtanTV as part of their Bangtan Bomb series and has received more than 4 million views as of this writing.
In response to the video, Chipotle has changed its name on Twitter and even went so far as to edit a picture of its header to include the mispronounced brand name.
The video was filmed during the group’s most recent visit to Los Angeles, where they held their first in-person concert in December 2021 since the COVID-19 pandemic began. A month before the concert, BTS appeared on “The Late Late Show With James Corden” and addressed some of the British comedian’s past comments about the ARMYs.
Many fans seemed to approve of Jungkook’s mispronunciation:
IF JUNGKOOK SAYS ITS CHICOTLE ITS CHICOTLE!!!!!
— mani⁷ (@strwbrryoongii) January 23, 2022
A very surprising change, did this happen because of the Chicotle that Jungkook BTS called wrong#Chicotle #Chipolte pic.twitter.com/Kaaut3renw
— Vioni (@Vioni_VA) January 25, 2022
jungkook hearing chipotle as “chicotle” pls the way he says it, so cute 🙁 pic.twitter.com/jT4FlGE0A3
— jk vids (@jjklve_) January 23, 2022
They changed their dn to Chicotle Jungkook impact pic.twitter.com/T7NcVC8OOZ
— Clara⁷ ♡ (@ClaralineShay) January 23, 2022
Other social media users also mentioned that Jungkook’s influence on Chipotle has reached South Korea’s media outlets.
Jungkook appeared on ‘SBS National News TV Channel’ just for eating cutely and pronouncing Chipotle as Chicotle. The news channel also reported on Jungkook’s huge influence that the brand also changed its name. pic.twitter.com/N9Uhs0MC0s
— Jungkook SNS✨ (@Jungkook_SNS) January 25, 2022
[INFO] Jungkook appears on South Korea’s major TV News channel MBC as they report on Jungkook’s influence that has caused Mexican Food chain Chipotle to change their name to ‘Chicotle’ because of his one word. pic.twitter.com/0hXllkoYJo
— (@jeonfolders) January 26, 2022
Featured Image via BANGTANTV, ChipotleTweets (inset)
