In place of gorgeous young women, fine-looking chickens take the stage at a special chicken beauty pageant in Malaysia.
Originating from the rural state of Kelantan, the unique competition uses a petite breed of chickens known as the Serama chickens.
These chickens, which originated from the small variety of Malaysian and Japanese bantams, are believed to have been gifts from the King of Thailand to state sultans in Malaysia. Its name Serama is actually derived from the word “Rama”, a title referring to Thai royalty.
These petite pageant contestants are judged based on their wings, feathers, tail, color, and comb. Aside from their “beauty,” the chickens’ “style and confidence” are also evaluated in the way they walk, strut and puff out their chest.
Title winners can fetch up to 43,950 Malaysian Ringgit ($10,600) in cash prizes depending on the prestige of the pageant.
The pageants have been taking place in Malaysia for decades, and more recently, these competitions have been gaining international attention and have even spread to Indonesia, Thailand, the United States, Britain, and France, among other countries.
The competition first rose into international prominence after Singaporean photographer Ernest Goh
stumbled across such an event while traveling to a farm in rural Malaysia for a photo expedition
seven years ago. Goh, who is best known for his incredible work with animals, featured the pageants in his “Cocks: The Chicken Book” back in 2013. It was released as “Chickens”
in the U.S., U.K., and Australia in 2015.
In 2017, a team of young filmmakers from Singapore made a short film about the pageants as a school project. According to Rojak Daily
, the film eventually made it into Discovery Channel Asia Pacific’s Jumpcut Asia.