If you find yourself curious as to what your cat is thinking when they meow at you, a new collar invented by a cat food company could solve your curiosity (without killing the cat of course).
The Temptations Catterbox, created by Mars Temptation in conjunction with London ad agency Adam&Eve/DDB, uses a microphone, speaker, Bluetooth technology and Wi-Fi to capture and then “translate” a cat’s meows into human speech.
“We’re fascinated by cats, so we set out on a mission to get to know them better,” said the Temptations Global Brand Director, Pete Simmons. “Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both – giving cats a voice for the very first time.”
The 3D printed collar connects with a smartphone app that also allows owners to select a human voice from different options for their cat.
Coated in rubber lacquer and available in four colors, the collar is the first invention from Temptations Lab, described by Mars as a “research workstream dedicated to the future of fun times with your cat.”
The prototype for the Catterbox was launched in the U.S. and New Zealand today to gauge interest for the product.
Demonstration videos of the Catterbox can be seen below.