Apparel brand Peace and After has opened their concept store in Tokyo, Japan called CAPSULE.
CAPSULE held their grand opening on March 3 with a number of celebrities in attendance including actor Shawn Yue, singer and actor Vanness Wu, actor Satoshi Tsumabuki, actor, model and singer Dean Fujioka, singer and actor Takayuki Yamada, READYMADE’s Yuta Hosokawa, swimmer Shinri Shioura, and judo wrestler Ryunosuke Haga.
Peace and After as a brand aims to redefine the “incoherent” image of Japan and Japanese culture depicted in foreign films and pop culture designs, according to the company.
The concept store was established to feature limited-edition as well as archived lines of fashion, subculture and art inspired by the old, the new, and both Eastern and Western worlds.
The store also plans to serve as a platform for debuting brands in Japan with exclusive items.
The store will include exhibited works like that of the creative designs by “RAW LIFE FACTORY” and collaborations with artist Jim Dreams.
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