BTS Shatters YouTube Record With ‘Boy With Luv’ MV Feat. Halsey

K-Pop powerhouse BTS just made history yet again with their comeback song “Boy With Luv” featuring American pop singer Halsey.

According to the platform, the song’s music video raked in 78 million views within its first 24 hours, beating the previous record of 56.7 million set by fellow K-Pop act BlackPink with “Kill This Love” just a week ago.


“Yes, we’re still running the numbers, but we can confirm that #BoyWithLuv (ft. @Halsey) is now *officially* the most-viewed 24 hour debut in @YouTube history!” YouTube Music announced in a tweet.

The platform also mentioned the group’s appearance on “Saturday Night Live,” where they also made history as the first-ever K-Pop band to be a guest.

“Boy With Luv” is the lead track of BTS’s new album, “Map of the Soul: Persona,” which apparently marks the beginning of a new era after the highly-successful “Love Yourself.”

The song is also a reference to the group’s 2014 hit “Boy In Luv,” which has seen an increase in views — many from nostalgic fans — following its release.


“Boy With Luv” received so much traffic in its first 24 hours that YouTube’s systems barely kept up.

“When views are really high, the public view count that you see doesn’t often keep up with our backend systems,” the platform said in another tweet. “As a result, the public view count may adjust at a later time once the two catch up with each other.”

In addition to 78 million views, “Boy With Luv” racked up two million comments in its first 24 hours.

BTS fans, affectionately known as ARMYs, expressed their support for their comeback:

“I feel happier after watching this MV. Thank you BTS for this album!”

“This song makes me feel more in love with life, thanks to the music of BTS.”

“I feel good when I listen to this song. Everything becomes so peaceful suddenly.”

“They played this in H&M today and I jumped around in front of everyone!!! [I’m] so proud!”

“I’m so proud of our boys and armies! BTS’s music always comforts me and makes me happy so much. Hope that more people will recognize our boys and their music!”


View this post on Instagram


#BTS #방탄소년단 #MAP_OF_THE_SOUL_PERSONA Concept Photo version 3

A post shared by BTS official (@bts.bighitofficial) on

As of this writing, “Boy With Luv” has 131,384,367 views.

Featured Image via Instagram / @bts.bighitofficial

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: