BTS Breaks Their Own Record for Biggest YouTube Music Video Premiere With ‘Butter’


South Korean supergroup BTS has broken its previous record for the biggest YouTube music video Premiere after the release of “Butter.”

New song: On Friday, the music video of BTS’ newest English-language single received over 108.2 million views in 24 hours, beating the group’s first English-language single “Dynamite,” according to YouTube.

  • “Butter” was uploaded to YouTube on Thursday.
  • The new single “has set a new all-time record for the biggest YouTube music video Premiere with over 3.9 million peak concurrents.” It also reached #1 on the U.S. iTunes chart within two hours of its release.
  • By 1 a.m. EST on Saturday, “Butter” had generated more than 116 million views, Variety reported.
  • BTS currently holds first and second place for YouTube’s All-Time Top 24 Hour Music Debuts.
  • “Dynamite” received more than 101 million views in 24 hours after it first premiered in August 2020. The single also reached #1 on iTunes and Spotify.

First performance: The group performed “Butter” for the first time at the Billboard Music Awards on Sunday.

  • BTS won awards for Top Duo/Group, Top Song Sales Artist, Top Selling Song for “Dynamite” and Top Social Artist (fan-voted) at this year’s Billboard Music Awards, Entertainment Tonight reported.

Featured Image via BANGTANTV

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