Brides Around the World Are Now Turning Kimonos into Wedding Gowns
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![Carl Samson](https://nextshark.b-cdn.net/wp-content/uploads/2023/08/CARLSAMSON_NEXTSHARK.jpg?width=128&auto_optimize=medium&quality=85)
By Carl Samson
Kimonos are the new wedding gowns, y’all.
If you haven’t heard yet, the trend appears to have sprung from a Japanese company called The Oriental Wasou, which claims to have “helped many beautiful brides succeed, in their fairytale fantasy, on their very special day.”
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The magical garments work by folding and tying parts of the furisode, a type of kimono distinguished by its long sleeves and traditionally worn in formal Japanese ceremonies, such as the “Coming of Age” at 20.
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The result is an ingenious Western-style silhouette that exudes Japan’s beautiful tradition — perfect for modern weddings.
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The trend has now reached American shores, with some already cashing in. In Hawaii, a bridal company called Halelokahi created its own designs to the delight of kimono-aficionados everywhere.
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Halelokahi’s Mami Ogiwara told Hawaii News Now, “We want to keep the tradition alive as much as possible.”
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If anything, this modern spin on the kimono is not only beautiful but cost-efficient, as buyers literally get two dresses in one convenient garment.
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While not exactly for weddings, men have been getting chic, East-meets-West upgrades in the kimono as well.
Catch these beautiful bridal kimonos on the runway:
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