The Canadian man who gained attention for his viral “dudeoir” photos has landed an underwear modelling gig with American Eagle.
Brendon Williams, from Langford, B.C., saw his tongue-in-cheek photos he took for his wife go viral after they were posted by photographer Masika May to Facebook in January. The photos featured the 6-foot-2-inch, 220-pound Williams hairy and half-naked posed boudoir style.
Now Williams, 29, can be seen in an American Eagle ad for their new AirieMan underwear line playing in New York City’s Times Square. The line’s campaign features “real” models in un-retouched photos and videos that attempt to promote male body positivity. Its tagline is “The real you is sexy.”
“I was contacted by a production assistant asking if I was interested in being in a commercial,” Williams, who earns a living playing online poker, said on CBC radio show “All Points West.”
“I didn’t really have much detail about what the commercial was about. It seemed super shady, I kind of thought it was from a Nigerian prince or something like that.”
In the commercial, which he filmed last month in Hollywood, the underwear-clad Williams plays a “health nut” named Doug who is seen doing yoga and reading while in bed.
“I think a lot of people don’t like the air brushing and Photoshopping and they enjoy to see what’s real,” his character says in the ad. “It feels kinda empowering knowing my flaws are going to be embraced.”
Currently, Williams is looking for an agent to possibly further his modelling career.
“Underwear’s kind of where I’ve made my mark on this world, I guess,” he said. “If my butt made it to Times Square, who knows where it could go next?”