Blackpink to ‘Born Pink’: New music announcement trailer drops

  • K-pop superstars Blackpink dropped a new announcement trailer on Sunday which included a time frame for their upcoming music, new album and world tour.
  • The trailer, titled “Born Pink,” is 30 seconds long and reveals that a pre-release from the group is coming this month.
  • A new album will be released in September, and the group’s world tour will start in October, according to the trailer.
  • YG Entertainment announced last week that shooting had started for their most expensive music video to date.

K-pop superstars Blackpink released an announcement trailer on Sunday detailing a time frame for their upcoming releases, including a new comeback music video, album and world tour.

The 30-second trailer, titled “Born Pink,” shows pink smoke and an instrumental snippet from a potential future song. The end of the trailer details that a pre-release single is set for August, the group’s new album will drop in September and their world tour will start in October. 

The trailer dropped shortly after the group’s collaboration last week with “PUBG (PlayerUnknown’s Battlegounds) Mobile” on their new music video and single “Ready For Love,” featuring virtual versions of the members.

Around the same time last week, YG Entertainment announced that Blackpink had started shooting their most expensive music video to date. The announcement is a follow-up to the initial news in early July that Blackpink’s upcoming album will be a part of “a continuous large-scale project which will extend through the second half of the year.” The statement also claimed that the group’s world tour will be the “largest world tour in the history of a K-pop girl group.”

In other Blackpink news, OneRepublic’s Ryan Tedder teased his possible involvement in the group’s upcoming album during his appearance on “Good Morning America” last month. Meanwhile, Blackpink member Jennie appeared in a controversial HBO drama series called “The Idol,” while Rolling Stone Korea issued an apology for passages written in their July 5 Blackpink column which described Thai member Lisa as having an “exotic appearance” and claimed that member Jisoo “does not possess the most outstanding talent in the group as a vocalist or dancer.”

In May, Blackpink made history as the first all-Asian female group to be featured on the cover of Rolling Stone.

Featured Image via YG Entertainment

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