Starbucks just topped their rapid expansion efforts in China by opening a massive 30,000 square-foot roastery in Shanghai that’s touted as their biggest store in the world.
Shanghai’s Starbucks Reserve Roastery isn’t your average coffee shop since it’s 15 times larger than the typical Starbucks store.
In fact, it’s even two times bigger than the franchise’s original 15,000 square-foot roastery in Seattle.
The world’s largest Starbucks store located at 789 Nanjing Xi Lu aims to deliver the “first fully-immersive coffee experience in Asia,”
according to Shanghaiist
Avid coffee fanatics would certainly get more than just a caffeine fix as this store is regarded as an “interactive coffee and retail experience like no other.”
The enormous facility doesn’t just let visitors enjoy their coffee, it also lets them explore the store through augmented reality via the Taobao app.
Of course, the real star of the store is its massive selection of coffee which can be found at their 88-foot long coffee bar.
Visitors are also treated to a grandiose roasting cask emblazoned with a plethora of traditional stamps along with a dedicated bakery within the facility.
With such an impressive store, it’s no wonder that the Starbucks Reserve Roastery Shanghai is being described as the company’s “most ambitious project ever.”
Starbucks’ expansion efforts in China doesn’t stop there — they plan to open up 2,000 more stores in the country by 2021.
According to CNBC
, Starbucks opens up more than 500 new stores in a year, and China even welcomes a new one every 15 hours.
Starbucks CEO Kevin Johnson revealed that they’re now building more stores in China than they do in the U.S.