A new promotional song for the Beijing Winter Olympics has received both praise and ridicule from viewers online.
State news agency Xinhua uploaded the music video for “Join Us in Winter” this week on Weibo, where it received positive reactions and comments from Chinese social media users, reported the New York Post.
The upbeat English language track, performed by singer Zeng Shunxi and Xinhua journalist Lu Binqi, promises a welcoming environment for Olympic participants. It also features the CD Rev, a state-sponsored rapper duo known for their pro-Chinese government songs.
The song promotes positivity and sportsmanship among participants, with a line that tells athletes “win or lose, we cheer for you.”
On Weibo, the song gained a lot of support, particularly from fans of the artists. Zeng, alone, has over 20 million followers on the social media platform.
Other state-run media outlets shared the song on Twitter and YouTube, where international audiences got to weigh in on the video.
On Twitter, users criticized the song for its allegedly “cringey” lyrics, with many pointing out that China’s strict travel restrictions for the Games do not match the song’s inviting title. The country currently imposes quarantine for most visitors and restricts selling tickets locally.
‘Come join us’…but they haven’t agreed to direct commercial flights, there’s three weeks enforced state quarantine on arrival, and tickets aren’t on sale to the public anyway. 🤔 My informal advice to 🇬🇧 winter sports fans: stay on your sofa. https://t.co/XBx0w8lGXm
— Christina Scott (@CScottFCDO) January 25, 2022
Does the new Winter Olympics theme song fill you the Olympic spirit or is it just cringy af? https://t.co/hpHlN4dWMW
— The Morning X (@101xMorningX) January 28, 2022
*cringe* lol https://t.co/hys6oaCa81
— leonyuchen (@leonyuchen) January 25, 2022
A wholesome turn (“I love winter / And I love Olympics as well / They’re so pure and splendid”) for CDREV, described on Wikipedia as “a Chinese government-sponsored gangsta rap group” whose first single “describes Western journalists as ‘media punk ass white trash fuckers’ ” https://t.co/1DfgF05ZFa
— Andrew Keh (@andrewkeh) January 25, 2022
The 2022 Winter Olympics, which was subjected to a brief diplomatic boycott due to China’s alleged human rights abuses, is scheduled to take place from Feb. 4-20 in Beijing and venues near the neighboring towns of Yanqing and Chongli. Due to pandemic restrictions, the Games will be held in a “bubble,” separating the public from athletes and Olympic personnel.
Featured Image via New China TV