Baby Chanco was just four months old in May last year when she first captivated netizens worldwide with her gorgeous, flowing hair.
At the time, it was reported that Chanco was born with a full head of hair on Dec. 23, 2017. Now a year old, the Japanese baby girl is a shampoo model, recently becoming the face of a new Pantene ad campaign in Japan.
When Chanco’s mother, Mami Kano, first uploaded images of her daughter’s impressive locks on Instagram, social media users became immediately enamored with the infant. In just a few months, the account, called Baby Chanco’s “hair diary,” accumulated hundreds of thousands of followers.
In an interview with People on Tuesday, Mami Kano revealed that she didn’t expect her daughter would get such a reaction from netizens.
“I’m so surprised with the reaction, but also very proud of the praise from many countries,” Kano was quoted as saying.
She also shared that Chanco possesses a “lighthearted smile and luxurious head of hair [that] doesn’t match her age.”
According to Mami Kano, she keeps the young social media star’s hair looking great by: “Brushing and just let her live as she is.”
She added that she intends “to keep her hair long, and in the future, I want to try some new arrangements, like braids.”
Pantene’s new ad on Monday featured Chanco alongside Japanese television announcer Sato Kondo, who is admired in Japan for her natural gray hair.
周りを気にしたり自分と比較してしまいがちな私たち。
この二人が自分を素直に表現する大切さを教えてくれました。
たくさんの人が「なりたい私」へ一歩踏み出せる年でありますように。#さあこの私で行こう #HairWeGo #近藤サト #グレイヘア #爆毛赤ちゃんhttps://t.co/S5oeXFtUHj pic.twitter.com/EwZEEmwwL1— パンテーン (@PanteneJapan) January 6, 2019
“We went straight to her mother because Chanco’s personality and special character match our image for women we want to support,” P&G Japan haircare associate brand director Yoshiaki Okura told People.
“We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward,” Okura added. “And we also support her mother’s positiveness to post wonderful moments with Chanco.”
Featured image via Twitter / PanteneJapan
