‘Crazy Rich Asians’ Director and Cast Buy Out Theaters For Awkwafina’s ‘The Farewell’

“Crazy Rich Asians” director Jon M. Chu and the hit film’s cast expressed their support for Awkwafina’s new film “The Farewell” by buying out theaters as part of the #GoldOpen movement.

The initiative, which aims to ensure opening weekend success for films featuring people of color, has recently become a tradition of sorts among Asian American artists in Hollywood.

Like “Crazy Rich Asians,” many have praised “The Farewell” as another groundbreaking Hollywood movie for Asian representation.

On Thursday, Chu revealed on Twitter that he bought out a theater in New York City for a Saturday screening of “The Farewell.”

In response to Chu’s gesture, “The Farewell” director Lulu Wang replied with a tweet to express her appreciation.

Meanwhile, comedian Jimmy Yang shared on his Instagram account that the stars of “Crazy Rich Asians” bought out a venue in Los Angeles for a Sunday screening.

Earlier this month, South Korean singer Tiffany Young also reserved an LA theater for her fans in support of “Asian American women in film.”

Ice skating phenomenon Maia and Alex Shibutani also hosted their own screening with Kevin Lin in LA.

Currently on limited release, the new film features Awkwafina as artist Billi as she and her Chinese family deal with her grandmother’s stage 4 lung cancer diagnosis. 

 

The film is slowly being released in more theaters before its nationwide launch in August.

“The Farewell” has found some initial success, drawing in $351,330 when it opened in four theaters between NYC and Los Angeles. The feat also places the film ahead of the blockbuster hit “Avengers: Endgame” for the box office record for best per-screen-average of 2019.

Featured Image via Instagram / jonmchu

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