Hong Kong YouTuber Tries to Go Viral With ASMR Chewing Sounds
Autonomous sensory meridian response, or ASMR, is a sensation that is often hard to describe and the experience is something that Hong Kong YouTuber Martin Kuok wanted to share with his viewers.
Kuok, who runs the channel MAR ASMR, a hybrid of ASMR and mukbang, where the presenter eats a certain amount of food in front of the camera.
“I searched ‘Hong Kong ASMR’ on YouTube before, but I can mainly find myself and one or two other people doing ASMR eating videos,” he told South China Morning Post.
Kuok admitted that the ASMR trend is “very hard to explain in words.”
Before starting his channel, Kuok said that he often watched ASMR in the evening before sleeping, claiming that the videos help him relax and he finds satisfaction in watching them.
Kuok explained that the whole process usually takes about two hours every day. He cooks what he wants to eat in front of the camera, records, eats and finishes his meal. He then edits and uploads the videos on YouTube and Instagram.
Kuok also noted that he usually shoots his videos during mid-afternoon.
“Hong Kong is very noisy,” he said. “I usually record videos around 2-3 p.m. every day because from 12 -2 p.m. people usually have their lunch. It’s very noisy to me.”
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