Asian Woman Tries to Tell White People How to ‘Properly’ Eat PB&J — Gets it All Wrong

If Bon Appétit Magazine’s recent video on “How to Eat Pho” wasn’t bad enough, things have just gotten worse. 

A chef of Asian descent is claiming to know the proper way to eat PB&J, a delicacy that I, as a white man, have been eating ever since I was born on this Earth.

static1-squarespace-1

Sammy Chu, the owner of “Sandwich” based in Los Angeles’ Chinatown, was recently featured in a “Bad Appetite Magazine” breaking down “how to eat PB&J” while making some unforgivable statements like…

static1-squarespace

She touts herself as an expert throughout the video and claims that cutting the crush is an act that would insult the chef, who’s put his/her heart and soul into constructing the dish.

See also: Chef Tyler Akin Caught Publicly Shaming Rival Pho Restaurant on Instagram

“When people come into the restaurant, and you put a peanut butter and jelly sandwich in front of them and immediately cut off the crust. All of the decision that have been made a long the way about flavor and texture are completely destroyed.” Chu says in the video.

Despite the fact that white people have been eating PB&J forever, Chu claims that it’s now “cool and hip.”

static1-squarespace-2

While she maintains a relatively authoritative tone throughout the video explaining all the little things people do that could ruin a PB&J, one of her tips is to “add as much mayo” as you possibly can to the peanut butter. Talk about contradictions!

static1-squarespace-4

Chu’s video is cultural appropriation and “Columbusing” at its finest. Out of all the white people in the world, Bad Appetite Magazine decided to choose an Asian woman who’s probably never even been to America to teach us how to eat our food. Shame on Bad Appetite Magazine and shame on Sammy Chu!

P.S. This was all satire. We love Jenny Yang and thanks for making us all laugh with such an awesome video 🙂

Related Posts

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: info@nextshark.com