Asian Restaurant Creates ‘Banh Mi Fries’ and We’re Just Confused AF

Is it just us, or is banh mi, like, under attack right now?

A recent video by Insider Food takes viewers to “the first banh mi shop in Queens“, wherein they’re treated to the ooey gooey goodness of the establishment’s signature loaded dish, the banh mi fries.

As many netizens have pointed out, however, there’s just one problem — nothing about this dish truly resembles banh mi in any way, shape, or form. To critics of the dish, it appears as if the restaurant has simply thrown in the name “banh mi” to capitalize off its current trending status.

The video highlights just how the loaded fries are made, starting off with beef bulgogi, a freshly fried egg, and fries slathered in spicy mayo. The only ingredients that even come close to traditional banh mi are the pickled daikon and carrots — a staple in the Viet/French fusion dish.

Netizens were less than thrilled with the menu item’s name, pointing out that the bread, a crucial part of banh mi, was missing; additionally, the meat used is of Korean, not Vietnamese, origin. Topping it with an egg and spicy mayo seemed to distance itself even further from the sandwich.

And while White people have been the culinary culprits in the past, it appears that this time, the dastardly deed was done by Asian-American sisters Johanna and Julie. In fact, it’s an amalgamation of their names which creates the store’s name, Joju.

It’s unclear if they’ve received backlash in the past; the fries have been a popular menu item since 2012.

What do you think? Has trendy pretentiousness gone too far, or is this too tasty to call out? Let us know in the comments!

Related Posts

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: info@nextshark.com