A man who noticed that the walls of his local McDonald’s did not have faces like his own ingeniously set up a poster of himself.
Surprisingly, the outlet seemed to have no clue about the fake installation nearly two months later.
Jevh Maravilla, a Filipino-American student at the University of Houston, frequented the McDonald’s branch.
Eventually, he realized that its walls had no Asian faces, so he decided to put up his own.
“One day, my bud Christian and I were eating at McDonald’s, munching on some snack wraps. I look up and I see a blank wall and I tell Christian, ‘Hey, what if we put a picture of us on there?’
“Look around, there are literally no Asians in any of these walls. Maybe we can change that.”
Jevh and Christian decided to be themselves — as students — for the picture.
They then edited the image and ordered it in large print via Office Depot.
To prevent suspicion, Jevh purchased a McDonald’s shirt at a thrift store for $6.48 and dressed up as “Jeff Bergara.”
He also carried a badge that identified him as “Regional Interior Coordinator” for the company.
Jevh sought help from friends to finally hang the poster up.
Apparently, his plan succeeded as the poster remained up until July 13.
“I wanted people to think it was impressive that it’s been there for so long,” Jevh told Inc.
The McDonald’s branch in Houston eventually figured what happened and released a statement via KPRC 2:
“We take pride in highlighting diversity in every aspect of our restaurants. We applaud these students’ creativity and hope to see them in our restaurants again soon.”
i noticed there was a blank wall at mcdonald’s so i decided to make this fake poster of me and my friend. It’s now been 51 days since i hung it up. pic.twitter.com/5OTf5aR4vm
— JΞVH M (@Jevholution) September 3, 2018
The stunt has since gone viral on Twitter, with more than 560,000 likes and 140,000 retweets to date.
Images via YouTube / Jevh M