Why Some Asian Couples Dress in Matching Outfits


Have you ever noticed how some Asian couples look like each other?

via Instagram / i_donei

Not like in the face or anything, but in how they dress?

via Instagram / cmonguysits2017

Sometimes they wear the just same shirt…

via Instagram / the.perfectmatch

…but other times their entire outfits are exactly the same.

via Instagram / mulanjk

According to Quartz, this is called “couple look” by South Korean couples (Couple Costume in other parts of Asia).

via Instagram / up10shop

To show the world that they’re together, couples sometimes dress in matching outfits.

via Instagram / yun_jaeng2

Sometimes there’s slight variations to the outfits…

via Instagram / honeycloset__

…whereas other times they just stick to a similar theme.

via Instagram / jg.look

The trend started several decades ago, when newlywed Korean couples decided to forego traditional honeymoon attire — hanbok for women and a suit for men — and coordinated their outfits instead.

via Instagram / h_aeun_

The cultural phenomenon really gained traction when social media platforms flourished, with hashtags like #couplelook and #lovestagram being used to showcase their matching outfits.

via Instagram / jugeun_sesame

The idea behind Couple Look is to celebrate young, innocent love.

via Instagram / joosilver__

It can also make couples feel closer together.

via Instagram / virtuelly

Some might feel it is a bit obsessive and high maintenance…

via Instagram / the.perfectmatch

…but for those with puppy love, it’s just another way to show that they’re happy together.

via Instagram / 26vs25

So to all the couples out there who want to celebrate any style together, go for it!

via Instagram / 0108410841e

Who cares what anyone says?

via Instagram / the.perfectmatch

To be young and in love is a precious thing.

via Instagram / mulanjk

<3

via Instagram / p_eha

Featured Image via Instagram / (Left) virtuelly, (Right) the.perfectmatch

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