Have you ever noticed how some Asian couples look like each other?
Not like in the face or anything, but in how they dress?
Sometimes they wear the just same shirt…
…but other times their entire outfits are exactly the same.
According to Quartz, this is called “couple look” by South Korean couples (Couple Costume in other parts of Asia).
To show the world that they’re together, couples sometimes dress in matching outfits.
Sometimes there’s slight variations to the outfits…
…whereas other times they just stick to a similar theme.
The trend started several decades ago, when newlywed Korean couples decided to forego traditional honeymoon attire — hanbok for women and a suit for men — and coordinated their outfits instead.
The cultural phenomenon really gained traction when social media platforms flourished, with hashtags like #couplelook and #lovestagram being used to showcase their matching outfits.
The idea behind Couple Look is to celebrate young, innocent love.
It can also make couples feel closer together.
Some might feel it is a bit obsessive and high maintenance…
…but for those with puppy love, it’s just another way to show that they’re happy together.
So to all the couples out there who want to celebrate any style together, go for it!
Who cares what anyone says?
To be young and in love is a precious thing.