Why Some Asian Couples Dress in Matching Outfits
![Why Some Asian Couples Dress in Matching Outfits](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/couples-e1512618787704.jpg?width=1536&auto_optimize=medium&quality=85&blur=80)
![Why Some Asian Couples Dress in Matching Outfits](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/couples-e1512618787704.jpg?width=1536&auto_optimize=medium&quality=85)
Have you ever noticed how some Asian couples look like each other?
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Couplelook.jpg?width=1536&auto_optimize=medium&quality=85)
Not like in the face or anything, but in how they dress?
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Couple-Look.jpg?width=1536&auto_optimize=medium&quality=85)
Sometimes they wear the just same shirt…
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/CoupleLook-INSta.jpg?width=1536&auto_optimize=medium&quality=85)
…but other times their entire outfits are exactly the same.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Mulanjk.jpg?width=1536&auto_optimize=medium&quality=85)
According to Quartz, this is called “couple look” by South Korean couples (Couple Costume in other parts of Asia).
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Insta-CoupleLook.jpg?width=1536&auto_optimize=medium&quality=85)
To show the world that they’re together, couples sometimes dress in matching outfits.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Matching-Santa.jpg?width=1536&auto_optimize=medium&quality=85)
Sometimes there’s slight variations to the outfits…
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Couple-Costume.jpg?width=1536&auto_optimize=medium&quality=85)
…whereas other times they just stick to a similar theme.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/jg.look_.jpg?width=1536&auto_optimize=medium&quality=85)
The trend started several decades ago, when newlywed Korean couples decided to forego traditional honeymoon attire — hanbok for women and a suit for men — and coordinated their outfits instead.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Stripes-CoupleLook.jpg?width=1536&auto_optimize=medium&quality=85)
The cultural phenomenon really gained traction when social media platforms flourished, with hashtags like #couplelook and #lovestagram being used to showcase their matching outfits.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Bike-Couplelook.jpg?width=1536&auto_optimize=medium&quality=85)
The idea behind Couple Look is to celebrate young, innocent love.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Merry-Go-Round.jpg?width=1536&auto_optimize=medium&quality=85)
It can also make couples feel closer together.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Sweater-Look.jpg?width=1536&auto_optimize=medium&quality=85)
Some might feel it is a bit obsessive and high maintenance…
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Ready-for-Vacation.jpg?width=1536&auto_optimize=medium&quality=85)
…but for those with puppy love, it’s just another way to show that they’re happy together.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Young-Love.jpg?width=1536&auto_optimize=medium&quality=85)
So to all the couples out there who want to celebrate any style together, go for it!
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Nike-Couple-Look.jpg?width=1536&auto_optimize=medium&quality=85)
Who cares what anyone says?
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Whatever.jpg?width=1536&auto_optimize=medium&quality=85)
To be young and in love is a precious thing.
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/mulan-Instagram.jpg?width=1536&auto_optimize=medium&quality=85)
<3
![](https://nextshark.b-cdn.net/wp-content/uploads/2017/12/Heart.jpg?width=1536&auto_optimize=medium&quality=85)
Featured Image via Instagram / (Left) virtuelly, (Right) the.perfectmatch
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