Why Some Asian Couples Dress in Matching Outfits

Why Some Asian Couples Dress in Matching Outfits
Editorial Staff
December 6, 2017
Have you ever noticed how some Asian couples look like each other?
via Instagram / i_donei
Not like in the face or anything, but in how they dress?
via Instagram / cmonguysits2017
Sometimes they wear the just same shirt…
via Instagram / the.perfectmatch
…but other times their entire outfits are exactly the same.
via Instagram / mulanjk
According to Quartz, this is called “couple look” by South Korean couples (Couple Costume in other parts of Asia).
via Instagram / up10shop
To show the world that they’re together, couples sometimes dress in matching outfits.
via Instagram / yun_jaeng2
Sometimes there’s slight variations to the outfits…
via Instagram / honeycloset__
…whereas other times they just stick to a similar theme.
via Instagram / jg.look
The trend started several decades ago, when newlywed Korean couples decided to forego traditional honeymoon attire — hanbok for women and a suit for men — and coordinated their outfits instead.
via Instagram / h_aeun_
The cultural phenomenon really gained traction when social media platforms flourished, with hashtags like #couplelook and #lovestagram being used to showcase their matching outfits.
via Instagram / jugeun_sesame
The idea behind Couple Look is to celebrate young, innocent love.
via Instagram / joosilver__
It can also make couples feel closer together.
via Instagram / virtuelly
Some might feel it is a bit obsessive and high maintenance…
via Instagram / the.perfectmatch
…but for those with puppy love, it’s just another way to show that they’re happy together.
via Instagram / 26vs25
So to all the couples out there who want to celebrate any style together, go for it!
via Instagram / 0108410841e
Who cares what anyone says?
via Instagram / the.perfectmatch
To be young and in love is a precious thing.
via Instagram / mulanjk
via Instagram / p_eha
Featured Image via Instagram / (Left) virtuelly, (Right) the.perfectmatch
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