Why Some Asian Couples Dress in Matching Outfits

Why Some Asian Couples Dress in Matching Outfits

December 6, 2017
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Have you ever noticed how some Asian couples look like each other?
via Instagram / i_donei
Not like in the face or anything, but in how they dress?
via Instagram / cmonguysits2017
Sometimes they wear the just same shirt…
via Instagram / the.perfectmatch
…but other times their entire outfits are exactly the same.
via Instagram / mulanjk
According to Quartz, this is called “couple look” by South Korean couples (Couple Costume in other parts of Asia).
via Instagram / up10shop
To show the world that they’re together, couples sometimes dress in matching outfits.
via Instagram / yun_jaeng2
Sometimes there’s slight variations to the outfits…
via Instagram / honeycloset__
…whereas other times they just stick to a similar theme.
via Instagram / jg.look
The trend started several decades ago, when newlywed Korean couples decided to forego traditional honeymoon attire — hanbok for women and a suit for men — and coordinated their outfits instead.
via Instagram / h_aeun_
The cultural phenomenon really gained traction when social media platforms flourished, with hashtags like #couplelook and #lovestagram being used to showcase their matching outfits.
via Instagram / jugeun_sesame
The idea behind Couple Look is to celebrate young, innocent love.
via Instagram / joosilver__
It can also make couples feel closer together.
via Instagram / virtuelly
Some might feel it is a bit obsessive and high maintenance…
via Instagram / the.perfectmatch
…but for those with puppy love, it’s just another way to show that they’re happy together.
via Instagram / 26vs25
So to all the couples out there who want to celebrate any style together, go for it!
via Instagram / 0108410841e
Who cares what anyone says?
via Instagram / the.perfectmatch
To be young and in love is a precious thing.
via Instagram / mulanjk
<3
via Instagram / p_eha
Featured Image via Instagram / (Left) virtuelly, (Right) the.perfectmatch
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