- “Life is But a Dream,” a South Korean martial arts fantasy short film, is the latest installment in Apple’s “Shot on iPhone” ad campaign.
- It was written and directed by internationally renowned South Korean director Park Chan-wook and filmed on an iPhone 13 Pro.
- The short film follows the story of an undertaker who digs up an abandoned grave to build a coffin for his village’s hero. He accidentally awakens the ghost of a powerful swordsman keen on defending his grave.
South Korean martial arts short film “Life is But a Dream” is the latest installment in Apple’s “Shot on iPhone” ad campaign.
The 21-minute long film, commissioned by Apple and shot on an iPhone 13 Pro, was written and directed by the internationally renowned South Korean director Park Chan-wook, who is known for his 2016 film “The Handmaiden” and his 2003 film “Oldboy.”
“Life is But a Dream” is a martial arts fantasy film that follows the story of an undertaker who digs up an abandoned grave to build a coffin for his village’s hero. He accidentally awakens the ghost of a powerful swordsman keen on defending his grave. Park brings to life “a visual feast where life and death, a wedding and a funeral, all come clashing together,” according to Apple.
“‘Life is But a Dream’ seemingly starts as a horror film then slowly reveals itself to be a mix of fantasy, martial arts, rom-com and musical,” Park said in the behind-the-scenes YouTube video of the film, which was uploaded by Apple.
“I wrote a story that I’ve always wanted to tell. A specific camera didn’t come to mind when I wrote it. What’s amazing is that we can shoot something like this with an iPhone,” he added.
Park also previously shot another film called “Night Fishing” in 2011 using an iPhone 4, which won the Golden Bear for Best Short Film at the Berlin International Film Festival, according to Adweek.
“It’s comparable to any professional camera. It’s amazing that now you can carry around something so powerful in your pocket,” Park said. “For those who think filmmaking is such a daunting task and are afraid to even try it, I say fear no more. Just pick up your iPhone and shoot your daily life, the things around you or your own short story. Begin by shooting anything and from there take one small step at a time.”