Apple is releasing a special edition AirPods Pro via its online and retail stores in China, Taiwan, Hong Kong and Macao, with a case engraved with a new version of the tiger emoji in honor of the Year of the Tiger.
In time for Lunar New Year, which starts on Feb. 1, 2022, customers in China also went home with 12 red envelopes with the zodiac signs printed on each of them.
The special edition Tiger AirPods Pro are the same price as the regular ones. For instance, in Hong Kong, the Tiger AirPods cost HK$1,999 (approximately $256), similar to the standard AirPods Pro.
Customers in China, Taiwan, Hong Kong and Singapore can receive personalized New Year greeting cards for free in-store or virtually during a “Share Your Love” session. They can also observe Year of the Tiger artwork and decals at certain Apple stores in China.
This isn’t the first time Apple has celebrated Lunar New Year through its AirPod line. Limited edition AirPods Pro were also released in 2021 for the Year of the Ox.
Earlier this year, filmmaker Lulu Wang shot a short for Apple titled “Nian” and demonstrated what the iPhone 12 Pro Max was capable of. In 2018, Apple also released an ad titled “Three Minutes,” which tells the story of a female train conductor on the Nanning to Harbin line, one of China’s longest train routes.