Airline Enrages Entire Vietnamese American Community With One Ad in San Jose

All-Nippon Airways took down a controversial billboard after hearing from Vietnamese council members Lan Diep and Tam Nguyen of San Jose, California.

via Twitter / @LTDiep

The billboard, which was placed near San Jose’s Little Saigon district, advertised flights from the city to Ho Chi Minh, the Vietnamese capital.

via Twitter / @LTDiep

In a letter to ANA Sales Director Hiro Yamada, Diep pointed the ad’s problem:

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“In Vietnamese, this advertisement promises a ‘smooth flight from San Jose to Saigon.’ However the English portion of the billboard offends the Vietnamese American customer base you are targeting by prominently displaying the name Ho Chi Minh.”

via Twitter / @LTDiep

According to Diep, the reminder of Ho Chi Minh is insulting to the refugee community. Currently, there are some 100,000 Vietnamese living in San Jose.

The councilman acknowledged the city’s name change after the Vietnam War but said that “any freedom-loving Vietnamese person” will always consider it to be Saigon, The Mercury News noted.

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via Twitter / @TamNguyenD7

The billboard came down on the afternoon of March 5. After hearing from Nguyen, Diep thanked ANA in a follow-up tweet:

Featured Photos via Twitter / @LTDiep

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