This British Man Is Making Bank Selling $115 Jars of Fresh Air to Rich Chinese People


If you thought last year’s story about a Canadian company selling cans of fresh air to Chinese people was ridiculous, prepare to have your mind blown.

British entrepreneur Leo De Watts, 27, founded the company Aethaer which sells glass jars of English air for £80 each, or about $115 — a laughable increase from the $16 cans of air that his competitor Vitality Air produces.

De Watts was actually inspired to start Aethaer in late-2015 after stories of Vitality’s success went viral last year after Beijing’s pollution problem reached alarming levels.

Of course, De Watts’ product, he claims, is several grades above Vitality. He told the Dorset Echo:

“Think of us as being the equivalent of Louis Vuitton or Gucci.”


Each jar only holds 20 oz of air which is caught with nets in English countryside locations like Dorset, Somerset and Wales. De Watts and his associates demonstrate in a video on their website how and when they collect each jar of air, explaining that many of his customers request custom air orders.

“Quite often a lot of our orders are bespoke — we have clients who request very particular circumstances for their air. Sometimes we’ll be at the top of a mountain, other times the bottom of a valley.”

De Watts claims Aethaer has sold hundreds of jars, mostly to customers in smog-choked cities like Beijing and Shanghai.

De Watts now lives in Hong Kong, selling his jars of air at a booth — it is assumed that most customers enjoy the rather expensive novelty of the product given that it doesn’t actually hold a full breath of air.


As part of a deal for Chinese New Year, Aethaer is promoting a 15-jar gift set for about $1,200 for a total savings of $35 on each jar of air.

h/t: CNN

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: