Eddie Huang Teams Up With Adidas to Unveil ‘Chinese New Year’ Ultra Boost



Celebrity chef, author, and restaurateur Eddie Huang has teamed up with Adidas for an Ultra Boost collaboration celebrating Chinese New Year. 

The sneakers will be dressed in all-red with gold metallic details, adorned with Huang’s gold panda Chinee Boyz BBQ logo.

Image via Adidas

According to Adidas, the shoes will be available Thursday, February 7th at 7:00 a.m. PST.

Image via Adidas

The sneakers are priced at $200, and feature Adidas’ signature “Primeknit upper that’s supporting and flexible,” according to product description.

 

View this post on Instagram

 

Chinese New Year is a day to gather with friends, fam, old spirits, and new. Open your doors, open your windows, sweep out last year’s luck and welcome in the new. As an Overseas Taiwanese-Chinese, my favorite part of Chinese New Year has always been introducing our culture and values to friends. Since I was a kid, my neighbors would come through, try our food, set off fireworks, and chase away evil spirits. To celebrate those experiences, @AdidasRunning @adidasoriginals #ultraboost , myself, @jillionaire @walshyfire @drewbyrd and @moranmorangallery are throwing an INTERSECTIONAL AFRO-CARRIBEAN CHINEE BOYZ BBQ highlighting the cultural exchange thats been happening in Overseas Chinese communities from Taiwan to Trinidad to Jamaica to Cuba and Paris or Argentina and beyond. WE OUT HERE! And as the Jamaican National Motto goes: Out of many, one people 🙏🙏🙏 also, the best part… we’re dropping THE YEAR OF THE PANDA ULTRA BOOST WITH THE CHINEE BOYZ LOGO IN THE SOLE. 🇹🇼🇨🇳🇹🇹🇯🇲🇰🇷🇨🇺

A post shared by Eddie Huang (@mreddiehuang) on

Huang took to Instagram to announce the collaboration, as well as express how much Chinese New Year means to him.

“As an Overseas Taiwanese-Chinese, my favorite part of Chinese New Year has always been introducing our culture and values to friends,” Huang said. “Since I was a kid, my neighbors would come through, try our food, set off fireworks, and chase away evil spirits.”

“also, the best part… we’re dropping THE YEAR OF THE PANDA ULTRA BOOST WITH THE CHINEE BOYZ LOGO IN THE SOLE.”

Feature image via Adidas and Instagram / mreddiehuang

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: info@nextshark.com