Twenty-one-year-old Gabrielle Epstein claims to make more money by posting a selfie of herself on Instagram than she does working four days during the week.
The Australian model has a large following of nearly 700,000 users on Instagram — a number that catches the eyes of brands and companies who reach out to her for product endorsements.
The “insta-famous” model who hails from the Gold Coast, Queensland in Australia, makes thousands of dollars by strategically placing products in her pictures on the social media platform, according to the Gold Coast Bulletin.
Epstein, a former state swimming champion, began her modeling career at 16 after an injury defeated her dreams of competing in the Olympic.
The former Miss Universe Australia contender and biomedical science student explains that to have that kind of success on Instagram, users need at least 100,000 followers for companies to take notice.
Brands work with Instagram models to promote their products such as clothes, health foods, jewelry, and cosmetic lines. Epstein told Gold Coast Bulletin: “I definitely earn more money from Instagram, 100 percent.”
“About a year and a half ago I was traveling to Brisbane a lot for work and by the time you take out the agency’s 20 percent, GST on commission and then tax, the model is left with little.”
Companies pay anywhere from a few hundred dollars for one individual post to thousands for campaigns that last over several weeks. Engagement is a key component to gaining followers as Epstein explains she only posts pictures of products she uses herself.
The model is given a great amount of freedom to post pictures on her own terms and conditions, but said that bigger brands need approval before the picture goes public.
“Some go through my management (London Management) but others I just send a general brief with some terms like, I have the discretion to delete a pot after four weeks if I wish.”