The death toll for selfies in 2015 is higher than that of shark attacks.
The latest selfie-related death is that of 17-year-old Andrey Retrovsky of Vologda, Russia.
According to Complex, the teenager fell nine stories off the roof of a building while attempting to pose for a photo that he would have later posted to Instagram.
The rope he used to fasten himself to failed and he suffered life-threatening injuries after landing in the bushes below.
The Instagram account that is believed to belong to Retrovsky include a number of photos that involve dangerous, high-risk behavior.