A new wave of comments has started weighing in on the longstanding debate about the “true” name of a supermarket chain popular among Asians in the U.S.
The business, while officially known as 99 Ranch Market, confused people over time due to its signage that puts the number “99” above and between the words “Ranch” and “Market.”
Roger Chen, a Taiwanese-born American, opened the chain’s first location in Little Saigon, a Vietnamese-American community in Westminster, California in 1984.
Since then, the supermarket has expanded to more than 40 outlets across the U.S., including Nevada, New Jersey, Oregon, Texas, and Washington.
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99 Ranch Market in Maryland State is now open at Gaithersburg on 4/26 !!✨Ribbon cutting ceremony and lion dance performance was organized at 9:30 AM, with more than 200 customers were waiting in line for their free surprise gifts today! The store is now open for business. 💕From now on, with your purchase of $20 or more, you’ll receive a $1 coupon. During Monday through Friday with the purchase of $60 or more, on Saturdays and Sundays with the purchase of $80 or more, you’ll receive two $1 coupons for every $20 you spent. Single Receipt Only. Coupons are only good for the purchase of Housemade Bakery Products and Hot Deli items. For more information about Gaithersburg store, please visit our store or visit website at www.99ranch.com Address: 110 Odendhal Ave., Gaithersburg, MD 20877 Phone: 301-527-8899
99 Ranch Market has also become the go-to shopping center for many Asians and Asian-Americans, thanks to its wide selection of products from China, Japan, Korea, Thailand, Vietnam, and other Southeast Asian countries.
Since most customers happen to be Chinese-Americans, Mandarin Chinese serves as the chain’s lingua franca, having announcements relayed in Mandarin alongside English.
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💖Pleasanton-Pacific Pearl store💖in Northern California is Now Open‼️ Double Coupons Promotion is here for you! With every purchase of $20 or more, customers will receive a $1 coupon. During Monday through Friday with the purchase of $60 or more, on Saturdays and Sundays with the purchase of $80 or more, you’ll receive double coupons for every $20 you spent. Single Receipt Only. Coupons are only good for the purchase of Housemade Bakery Products and Hot Deli items.😍 For more information about the Pleasanton – Pacific Pearl store, please visit our store or website at www.99ranch.com Address: 2701 Stoneridge Drive, Pleasanton, CA 94588
Interestingly, the long-time controversy surrounding the supermarket’s name resurfaced on social media recently.
Some declared that it’s 99 Ranch without contest — it’s the official business name, after all.
But others argued that Ranch 99 has evolved to be the popular choice, with one reasoning that it “rolls off the tongue more easily.”
Old forum discussions have also speculated that those who say “Ranch 99” are typically from Northern California.
NextShark opened a poll on the matter and the results show a more favorable option.
It turns out 58% agree that the supermarket is 99 Ranch.
While there’s a clear winner, the fact that nearly half of the respondents stuck by Ranch 99 suggests that the debate may not be over too soon.
In defense of “Ranch 99.” Exhibit A. pic.twitter.com/dGcnlbmGwH
— Angry Asian Man (@angryasianman) September 5, 2018
So what do you think? Is it 99 Ranch or Ranch 99?