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Why 65 Chinese Companies Want to Trademark Ivanka Trump’s Name

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    At least 65 businesses in China have submitted applications to sell their products, including supplements, alcohol, tissues and wallpaper, under the name of Donald Trump’s daughter Ivanka as a trademark.

    According to data from the National Enterprise Credit Information Publicity System, 40 companies in China that mainly sell products such as cosmetics and underwear have used Ivanka Trump’s name in Chinese characters for their company registrations.

    Most of the applications are still being processed and it is unclear whether China’s trademark authority will grant them any rights, the South China Morning Post reported.

    Trump has been in trademark disputes with Chinese businesses even way before the presidential election, according to Shanghaiist.

    But last week, he scored a legal victory in a 10-year “Trump” trademark over building construction services.

    Another 49 Chinese trademark applications for Donald Trump, which were made during his presidential campaign, are still pending along with 77 trademarks already registered to his name, most of which must be renewed in the next four years.

    Back in 2010, Ivanka Trump Marks LCC submitted applications to use her name for shoes and clothing in China, and filed seven more applications in May 2016 for selling jewelry, bags and other products made in the country.

    Trump made headlines earlier in February when he took to Twitter to express his anger about how Nordstrom cut ties with his daughter’s clothing brand, tweeting that Ivanka was “treated so unfairly” by the company.

    White House Press Secretary Sean Spicer defended Trump’s tweet, which was also retweeted by the official @POTUS account, calling Nordstrom’s decision as a “direct attack on his policies and her name,” TIME reported.

    Ivanka has become quite popular with China after she and her daughter Arabella visited the Chinese embassy in Washington to ring in the Lunar New Year.

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