Editor’s Note: This post is sponsored by the California Department of Public Health.
California is home to two growing trends: Asian Americans and Pacific Islanders as the fastest growing ethnic group and vaping.
When you combine the two, you get a picture of a growing problem that we are only just starting to learn about, including how harmful the use of vapes and Juuls are to your health and exactly how many young Asian Americans are being targeted by the tobacco industry with ever-attractive nicotine products.
A California study published in 2016 gives what may be the best look so far into what could be one of the greatest health threats to the AAPI community.
Adding to the problem is the fact that vape pens and Juuls are becoming increasingly convenient and even glamorized devices for non smokers. Even vape juices are made to target Asian Americans with flavors like lychee, taro, and passion fruit, and it’s practically being marketed like candy with little regard to the nicotine addiction that comes with it.
For younger generations in high schools across America, the vaping trend is at near epidemic levels among students. The latest generation of devices are attractive for their sleek, high-tech designs that are easily concealable with the appearance of a USB flash drive.
The most popular devices are made by San Francisco-based startup Juul, which is so well-known among students that it is now used as a verb. Without thinking about the consequences, it’s all too easy for young AAPIs to think the devices are cooler and “safer” than cigarettes, and therefore “safe.”
As school administrators report on the problem, indications point to them being on the losing side of the battle, but that doesn’t have to be the case for your health. How often do you vape? For more information on the dangers of vaping, visit neverjustasmoke.org to see how you could be affected.
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