Atlanta rapper 2 Chainz had a very merry Christmas after making $2 million off his “Dabbin’ Santa” ugly Christmas sweater line.
Forbes reported that the artist earned $2 million from his holiday merchandise sales after assembling a team of 70 people to fulfill and handle orders. The rapper combined Atlanta’s latest dance craze, “dabbing”, with an ugly Christmas sweater idea to create the “dabbin’ Santa” sweater.
2 Chainz told Forbes during an interview that his Christmas clothing line success was a result of hard work and good timing. He said:
“I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.”
The ugly Christmas sweater, which retailed for $40, was featured on big media outlets and supported by a number of the rapper’s friends. Marketing was key to driving sales as 2 Chainz added:
“I had a numerous amount of celebrities helping with the shirt. It was on NFL, it was on TNT, it was on ‘Good Morning America,’ it’s on ESPN. So I could not continue receiving those blessings without giving back at the end of the day.”
Riding the wave of his good Christmas fortune, 2 Chainz collaborated with Apple to create the Dabbin’ Santa app. The app also turned out to be a good idea as the rapper explained:
“Apple worked with us — it’s the fastest-cleared app in Apple history. It’s only 99 cents, and some of the proceeds go to charity. It’s a continuation of maximizing a trend.”
In the spirit of the holidays, 2 Chainz donated his wealth back to the community through his T.R.U Foundation. The foundation will help pay for a year’s rent and new furniture for Deirdre Palmetto, a disabled veteran and single mother from Palmetto Georgia. The funds also went to purchasing a minivan for a family who lost their home in a house fire.
2 Chainz elaborated on what giving back meant to him. He said:
“Like I say, actions speak louder than words. We could have spent this money on possessions, but giving a family that needs it will actually go further for them and for me.”